Considering the fact that during the 2010s, media people tend to be making use of numerous platforms concurrently (e.g., surfing the web on a pill though seeing a streaming Television clearly show), marketing material really should be consistent throughout all platforms, whether traditional or new media. Heath (2006) wrote concerning the extent of

Considering that from the 2010s, media shoppers are frequently employing numerous platforms simultaneously (e.g., surfing the world wide web on the pill while watching a streaming Television set demonstrate), marketing content material should be constant throughout all platforms, no matter whether standard or new media. Heath (2006) wrote about the